Business efficiency, automation & AI consultancy

Find the work your business shouldn't be doing manually.

Cross Global audits how your business operates, joins the data dots and shows where automation, AI and algorithmic decision-making can reduce cost, improve efficiency and give your people time back.

Discuss your business See what is possible

Built for non-technical teamsCommercial before technicalPractical, not theoreticalFocused on measurable value

Is this right for my business?

Does any of this sound familiar?

You do not need to meet every point. These are simply the signs that an independent efficiency and automation review is likely to uncover useful opportunities.

You do not need a technical plan.If you can explain where work feels slow, repetitive or difficult to control, that is enough to start.

01
You run an owner-managed business — often with around 10–100 employees.
02
Your team uses several systems, spreadsheets or shared inboxes to get work done.
03
People repeat administration, copy information or enter the same data more than once.
04
Important reports take hours or days to assemble before anyone can act on them.
05
Your staff can see that a process is inefficient but cannot see what the better solution is.
06
You do not have an internal automation, data or transformation specialist.

What I can help you change

Less manual work. Better information. Smarter decisions.

You do not need to choose the technology or design the solution. Start with what feels slow, repetitive, expensive or difficult to see — I will help uncover what can be improved.

Business efficiency audit

Map how work really gets done, where time and money are being lost, and which improvements will make the greatest commercial difference.

Processes · cost · productivity · control

Workflow automation

Remove repetitive administration, reduce hand-offs and build reliable workflows around the rules your team follows every day.

Admin · approvals · alerts · workflows

Connected data & reporting

Join information held across spreadsheets, inboxes and separate systems so the business can see what is happening and act sooner.

Integration · dashboards · reporting · APIs

AI & algorithmic decisions

Use AI and business rules where they genuinely help — to classify, analyse, predict, prioritise and support faster, more consistent decisions.

AI · algorithms · forecasting · decision support

Implementation & improvement

Turn the opportunity into a working solution, support the people affected and keep improving it as the business learns.

Delivery · adoption · measurement · optimisation

A different starting point

Tell me where the work gets stuck. I'll show you what could work differently.

Many valuable improvements are never explored because a business does not have an internal technical team or does not know what modern tools can do. Cross Global translates operational problems into practical opportunities — without expecting you to speak the language of software, automation or AI.

Proven in a complex operation

Experience connecting the moving parts of a real business.

My e-commerce background is the proving ground: high volumes, multiple sales channels, warehouses, suppliers, pricing, purchasing, fulfilment and fragmented data — all needing to work together.

20+years in digital business

~£8mannual operation at scale

20k+monthly orders managed

5+major channels connected

The fixed-fee diagnostic

See where your business could save money and work more efficiently.

The Business Efficiency & Automation Audit gives established businesses an independent view of the processes, systems and information holding them back.

A fixed-fee audit, scoped around your business and agreed in advance. Your quotation sets out the scope, deliverables and fee before work begins.

Discuss your audit

Manual work

Find repetitive tasks, duplicate entry, avoidable hand-offs and processes that depend too heavily on individuals.

Systems & data

See where information is trapped, repeated or disconnected — and what needs to speak to what.

Cost & control

Identify wasted effort, slow decisions, hidden risk and areas where better visibility would improve performance.

Automation & AI

Prioritise realistic opportunities by value, complexity and the speed at which they can start delivering a return.

What you leave with

A roadmap, not a technology shopping list.

The output is commercially focused: what should change, why it matters, what it could save and the order in which to act.

01
A clear map of where time, money and information are being lost
02
A commercially ranked list of automation and AI opportunities
03
Quick wins that can reduce manual work immediately
04
A practical view of which systems and data should be connected
05
A concise 90-day efficiency and implementation roadmap

How the audit works

Three steps. A clear plan.

We agree your delivery date once the scope and access to the necessary people, systems and information are confirmed.

Understand

Start with how the business works

We talk through the operation, the frustrations and the work your team repeats every day.

Find

Trace the work and join the dots

I examine processes, systems and data to identify the most valuable opportunities for improvement.

Prioritise

Leave with a practical plan

You get clear recommendations, likely benefits and an order of action the business can realistically deliver.

Ways to work together

Discover the opportunity, build the solution or keep improving.

Start here

Efficiency & automation audit

A fixed-fee diagnostic for established businesses that want to understand what could be simpler, faster and less dependent on manual work.

Fixed fee by quotation · scope agreed in advance

Build the solution

Automation project

A defined engagement to redesign a process, connect systems or turn a proven opportunity into a working business solution.

Clear scope · agreed outcomes · practical delivery

Keep improving

Ongoing improvement partner

Flexible support to maintain momentum, identify the next opportunity and help the business adopt smarter ways of working over time.

Flexible commitment · embedded support · measurable progress

Operator, not observer

I'm Tim Cross.

I'm based in Torquay, Devon. I've spent more than 20 years building, leading and improving online businesses — joining commercial decisions, operational processes and technology together.

Running a high-volume, multi-channel operation meant dealing with the same problems many businesses face: information held in separate systems, teams repeating avoidable work, reporting that arrives too late and important decisions that depend on manual intervention.

I have built practical automation around stock, suppliers, purchasing, pricing, profitability, fulfilment, forecasting and reporting. Cross Global applies that experience more broadly to help established businesses understand what is now possible — and turn it into measurable improvement.

Connect with Tim on LinkedIn

Start with a conversation

What still happens manually that really shouldn't?

You do not need a technical specification. Tell me where time is being lost, where information is hard to find or which parts of the business feel harder than they should.

Email Tim tim@crossglobal.co.uk